Société Radio-Canada / Télévision
"LE CANADA EN FETE"
A 90-minute television show for Canada's French-speaking community produced from the two and a half hour evening show, with over sixty percent Anglophone content presented on Parliament Hill, as part of the Canada Day 2007 celebrations.
CHALLENGE:
As the producer mandated by the promoters of the live event, we had to find a broadcaster to present the event to the entire Canadian French-speaking population.
SOLUTION:
Propose that the broadcaster produce a show that would appeal more specifically to their French-speaking audience using elements from the evening’s entire content.
RESULTS:
A license to air a deferred broadcast of a special 90-minute program, Le Canada en fête, with the Société Radio-Canada (CBC), the same night with a selection of the artists best known by Francophones, within the structure and format required by the broadcaster.
