Imperial Tobacco Canada
Du Maurier Concert Stage Serie
The Du Maurier concert is a unique concept (CONCERT STAGE) that offers a series of shows with established and emerging artists across the country on a unique stage that is known to all.
CHALLENGE:
Our biggest challenge was to make classical music accessible to a broader audience. The artistic presentations also had to attract both English and French promoters. Shows were held in Vancouver, Winnipeg, Toronto, Sherbrooke and Moncton.
SOLUTION:
Putting together a musical program using popular artists to attract television broadcasters and a broad audience while combining their performances with classical art. Among the talent were Oliver Jones, Michelle Wright, Lara Fabian, Roch Voisine, Les Grands Ballets Canadiens and the Montreal Symphony Orchestra.
RESULTS:
A series of memorable concerts was presented in the most prestigious halls across Canada.
INTERESTING DETAILS:
- Over 12,000 km in trips
- Three different scenes
- Over 40 people on the tour team
- A team of over 50 people for the production of the television content for each market
- Over 96 artists
- Participation of 6 symphony orchestras
- A budget of $3.9 million
