Loto-Québec et la Société des bingos du Québec
Place à l'artiste
Since 2006, Groupe Phaneuf has been producing the “Place à l’artiste” in over 12 bingo halls throughout Quebec.
CHALLENGE:
The "Place à l’artiste" tour aims above all to attract new patrons to the bingo halls while reaching the greatest possible number with the organization's mission: contribute to the income of non-profit organizations (OSBL) that use bingo as their principle means of financing.
SOLUTION:
Propose an artist who agrees to endorse and convey the organization’s mission and who appeals to the target clientele.
RESULTS:
Increased patronage of the bingo halls that put on the "Place à l’artiste" shows and good publicity for the organization’s mission.
